Pure Performance 24 formerly know as Pure Fitness 24 was started by Sheena Potts in April of 2012. Sheena has worked in the fitness industry since 1999 developing her craft and strengthening her passion for helping others achieve improved strength and good health. In 2009 she became a Certified Functional Movement Specialist and one year later became an RKC Level 1 Kettlebell Instructor. It was during that time when her training philosophy completely changed. Sheena wanted to educate and empower her clients, also know as her students, on how to move their bodies for optimal performance. She was committed to improve each and every students path to success by reducing their injury risk from movement dysfunction. Sheena chose to specialize in kettlebell training because she witnessed the undeniable benefits this tool provided for herself and her students. In 2012 she also became a StrongFirst Level 1 Kettlebell Instructor and she continues to passionately educate others how to use this tool successfully.

In January of 2015, Sheena decided to rebrand the business to reflect what she felt her company represented. Pure Performance 24‘s mission is to improve the performance of every individual in their pursuit of strength, fitness or athleticism. She came to realize that “fitness” didn’t accurately represent what her company provided. Pure Performance 24 educates and empowers their clients with quality instruction, coaching and expert resources so they can become the best version of themselves in life, sport, business or duty. Pure Performance 24 provides services to people of all ages, sizes and skill levels.

Sheena has established a team of professionals with various levels of expertise and specialties to provide training services and support to her students; all sharing the same philosophies, passions and commitment.